Tuesday, July 08, 2008

Slaw Post: Viacom Vying for Your YouTube User Records

Yesterday at the Slaw blog I wrote a summary of the Viacom v. Google order that came out, ordering Google to release YouTube user records to Viacom.

I'm in the middle of reading Joseph Jaffe's latest book Join the Conversation (disclosure: I have a review copy for the purposes of blogging about the book) and see he anticipated this controversy. In the context of companies having to earn the right to become part of an existing community, he writes:
The major media and the music and entertainment companies like Viacom and Disney just don't understand that the larger world does not revolve around them and their self-contained worlds (real or virtual) anymore. They see YouTube stealing their lunch and their logical gut reaction is (a) to sue and (b) to create a cheap imitation. Try as hard as they might, and no matter how much money they sink into the beast, what they will never have going for them is the intangible sense of belonging that is community. (page 215)
He hasn't written any response to the latest order, but I hope he does try his hand at it. Some people say there is no way this order will stand, that it will be appealed. But then, why is Google talking about giving anonymized records? Will they give Viacom what they are asking for in such a way that it will become onerous (and therefore teach them a lesson)?

We live in interesting times indeed...

Some quick related links:

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